The Internet is rapidly emerging as a phenomenal worldwide marketing and distribution system available to businesses of every size. By correctly positioning your products and services on the Internet, you are essentially advertising in the world's largest interactive directory.

Marketplace objectives for the site are outlined early on so that design decisions can be strategically focused. The site is tailored to a specific Internet audience.

Keeping the target audience in mind, Safaltech compiles keyword lists to prepare Web site pages for search engine indexing. All Web site pages are designed with a tight focus and are reinforced by meta and title tags containing keywords. We research search engine selection criteria and various indexing strategies to ensure that our clients are well represented.

We also investigate and secure reciprocal links for our clients. If an electronic Internet advertising campaign is appropriate, we will coordinate media planning, media buying, ad production, reporting and analysis. We can also produce high quality print materials to accompany the initial launch and promotion of your Web site.

At Safaltech staying on the cutting edge is a priority. We continually research search engine functionality, recent market trends, and domain name availability, to gain a competitive advantage for our clients.

Search Engine Functionality

Recent research has shown that more than 80% of World Wide Web users find Web sites via search engines. Of that 80%, the vast majority use one of the top twelve search engines. Clearly, search engine indexing is of vital importance to a Web site. Safaltech stays current on search engine functionality through vehicles such as:

Search Engine Watch - A twice-monthly newsletter with up-to-date information regarding statistics, interactive forums, and search engine news.

Web Promote Weekly - A weekly newsletter that features valuable tips on achieving higher search engine rankings.

Search Engine Forums - An interactive bulletin board that allows Internet marketing professionals to share their ideas and strategies with each other.

Market Trends

Safaltech allocates significant resources into identifying market trends. We investigate consumer perceptions and preferences, and then turn them into actionable recommendations. How are people finding the sites they want? What percent will purchase items on the Web?

Safaltech also develops strategies for you to determine trends among your users. We design custom forms for your Web site that will allow you to capture age, gender, education, occupation, and location. We will help you sort through it, analyze it, and make sound design decisions based on it.

We also investigate the presence and online strategies of your competition and research reciprocal link opportunities on your behalf.

Domain Name Availability

Your domain name acts as the virtual address for your organization. Safaltech assures that your domain name is related to the function of your company and is memorable to Web site visitors.

Our knowledgeable staff will research domain name availability and help you to choose one that is most appropriate for your business. Once you have selected a domain name, we will also aid you in the registration and acquisition process. You will maintain complete ownership of your domain name.

We have a close relationship with InterNIC representatives, giving us an unparalleled level of service and response time for domain name-related issues

Safaltech will drive quality traffic to your Web site through search engine indexing, Internet advertising, and conventional marketing.

Search Engine Indexing

The number one way people find a Web site is by using a Search Engine or Directory. Managing your Search Engine prominence is one of the best and cheapest ways to generate targeted traffic to your Web site.

We conduct regular research on the Search Engines and Directories listed below and have been successful in securing prominent placement for our clients when results are displayed from searches on important keywords and phrases.


Search Engines

Altavista, Lycos, Excite, Hotbot, Go/Infoseek, Webcrawler, Northern Light, MSN Search, Direct Hit, Google, Goto.com, AOL Search, About.com, Ask Jeeves

Search Engines have an automated process of indexing Web site pages once a page is submitted to them. Search Engines use their own complex algorithms to rank Web sites and no two Search Engines will rank the same Web page in the same way.

Safaltech works hard to see that your Web site achieves high rankings across all of the Major Search Engines. Our Marketing staff thinks like your target market(s). What words and phrases might they type in when searching for the services that you offer? We research your competition's use of keywords for Search Engine placement and apply the knowledge acquired to help you gain an advantage.

Our Marketing staff stays involved throughout the Web site development process. They review all of your Web site pages to make sure the body text has a tight focus and that it is reinforced by meta and title tags containing important keywords and phrases.

After launch, we submit each individual page of your Web site to the Search Engines, thus creating multiple potential avenues of entry. By using the actual submission forms for each search engine, we ensure timely indexing. We then monitor your Web site until we are satisfied that it has been indexed effectively.

We recommend after our initial Search Engine submission process a quarterly refreshing and re-submission program. Our research has determined that most Search Engines recognize pages that are re-indexed on a continual basis.


Search Directories

Go/Infoseek, Yahoo, LookSmart, Open Directory, Snap

Search Directories are different than Search Engines in that they use editors (actual people) to review your Web site submission. Editors can modify various elements of your submission including the title, description and even the category you submit under. Each of the directories works in a slightly different manner. Our approach to Search Directory Submission has been extremely successful for our clients.

Currently, Yahoo and LookSmart are edited solely by Yahoo and LookSmart staff members. They both offer an expedited listing service in addition to their basic listing service. Safaltech will give you appropriate guidance on how to approach listing with these two directories. We first carefully select potential categories for submission Next we craft a well written, concise title and description that includes your most important keywords and phrases. We then make sure to comply with their guidelines when submitting your site.

Go/Infoseek, Open Directory, and Snap are structured with a more open format than Yahoo or LookSmart. These Search Directories rely on volunteer editors to build out their content. Safaltech's Marketing staff includes volunteer editors for Go/Infoseek, Open Directory, and Snap. The resulting editorial privileges allow Safaltech to insure that our clients are included in these Directories in a timely and effective manner.


Advanced Search Engine Placement Techniques


Safaltech can also employ a number of Advanced Search Engine Placement Techniques when appropriate for our clients.

Internet Advertising

If your company would like to advertise on high-profile Web sites, Safaltech can help you coordinate an Internet advertising campaign to attract qualified audiences. We work closely with a number of firms that provide advertising sales representation for commercial Web sites.

We can research cost-effective, market specific ad placement opportunities, develop creative and effective Internet advertising inventory, manage program implementation, and offer complete tracking and usage statistics.

Conventional Marketing

More traditional marketing and public relations campaigns can also provide excellent opportunities for Web site promotion. Mailers, handouts, posters, newspaper, magazine advertising, and electronic media all provide methods of directing viewers to a web site. Safaltech has the resources to provide high-quality, effective marketing no matter what the modality.